September 2, 2025 – XR industry leader VITURE has announced the successful completion of two additional Series B funding rounds totaling $100 million USD, backed by prominent technology leaders as well as strategic investment firms, some of whom prefer to remain undisclosed at this time.
While the scale of this investment is impressive, it comes as little surprise to those who have followed VITURE's rapid ascent and the overwhelming reception of its latest product lineup — the Luma Series and the upcoming Beast. Since their July announcement, these products have garnered critical acclaim for combining world-first technologies with premium design. The Luma Series appeals to both casual users and power users, while also marking VITURE's entry into enterprise-grade XR applications, with the Luma Ultra receiving strong feedback from professional demos as recently as last week's Gamescom conference.
This funding milestone further cements VITURE's place as one of the fastest-growing players in XR, helping it break out of the narrow category of entertainment-only consumer electronics and firmly establish itself as a leader across gaming, productivity, and enterprise XR.
VITURE's Luma Series Redefines XR Glasses.
Launched July 8th, the highly anticipated Luma Series consists of four new models: Luma, Luma Pro, Luma Ultra, and The Beast.
- Luma Pro: Available immediately after launch, it was met with overwhelming praise from reviewers and users alike for its bigger, sharper-than-ever display, enhanced comfort with adjustable frames in two sizes, and industry-first cosmetic lighting effects.
- Luma Ultra: Shipping began last week, introducing VITURE's first true AR-capable glasses with support for hand gestures, a built-in microphone for collaboration, and expanded functionality when paired with the VITURE Pro Neckband.
- The Beast: Set to follow later this fall, this flagship promises the industry's largest and brightest XR display without sacrificing clarity — complete with all built-in functionalities, including ultra-low latency 3DoF, Smooth Follow, ultrawide mode, and fully customizable screen sizing, making it truly your screen, your way!
Expanding the Ecosystem.
VITURE is building more than just hardware—it is creating a complete XR ecosystem.
- Immersive 3D: Its acclaimed AI-powered, real-time 2D-to-3D conversion works across all VITURE models (even the earliest VITURE One), unmatched by any competitor.
- SpaceWalker: The only multi-screen XR software supporting all major platforms (PC, Mac, iOS, and Android), further solidifying VITURE's ecosystem leadership.
- Pro Mobile Dock: Updated ahead of the Nintendo Switch 2 launch, enabling the world's first Switch 2 XR gaming experience — a testament to the team's foresight and agility.
- VITURE × 8BitDo Controllers: Unveiled at Gamescom, the new limited-edition controllers (Xbox and Switch 2 themed) deliver seamless out-of-the-box gaming with VITURE XR glasses, expanding its reputation as a brand built for gamers, loved by gamers.
Reputation for Excellence.
VITURE's ability to secure large-scale funding stems not only from innovative hardware but also from an uncompromising focus on user experience.
As one customer put it:
"VITURE has the most complete package among all the competitors: excellent customer service, the best display, the widest range of accessories, seamless SpaceWalker software support across PC/Mac/iOS/Android, and constant updates even for older devices — unlike others who abandon their products. One thing you can always trust is VITURE's display quality, whether it's color, sharpness, or brightness."
This level of excellence has helped VITURE earn international awards and the loyalty of its growing global community.
Built for Gamers, Scaled for the Future.
From day one, VITURE has understood the needs of gamers. By delivering future-proof products like the Pro Mobile Dock—updated to support Switch 2 retroactively—and launching exclusive collaborations with 8BitDo to create the world's first mobile controller designed for XR glasses, VITURE has set itself apart as the No. 1 XR glasses brand built for gamers.
At the same time, its expansion into productivity and enterprise applications signals broader ambitions: bringing XR beyond entertainment and into everyday workflows, classrooms, and workplaces.
What's Next?
With YoY growth accelerating, VITURE stands as one of the very few XR brands worldwide to raise funding at this scale — particularly from market-driven investors. Its products have already entered major marketplaces and sales channels, including partnerships with Best Buy, AT&T, Micro Center, B&H, and more to be announced soon.
The newly secured $100M will fuel:
- Global Expansion into key retail and distribution networks.
- Enterprise Growth, extending XR into productivity and collaboration use cases.
- Next-Generation Innovation, advancing both hardware and software ecosystems with AI-powered XR.
About VITURE.
Founded in 2021, VITURE is a leading global innovator in XR glasses and ecosystems. Now on its third product generation, the company has rapidly grown into a market leader, winning international awards and setting new standards for both consumer and enterprise XR.
